Privacy Policy

Last Updated: 2026

Leicester Premier Driving ("we," "us," "our," or "Company") operates the website leicesterpremierdriving.co.uk. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in relation to our affiliate marketing activities promoting Basswin online casino and other gaming operators.

We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully.

Information We Collect

We collect the following categories of personal data:

Identity Information: Full name, email address, and telephone number (where voluntarily provided)
Technical Data: IP address, browser type, device type, and operating system
Cookies and Tracking Data: Unique identifiers from cookies, pixels, and similar tracking technologies
Usage Data: Pages visited, links clicked, time spent on site, referral source, and affiliate tracking identifiers
Location Data: Approximate location based on IP address (non-precise)

We do not knowingly collect data from individuals under 18 years of age. Gambling is restricted to adults only in the United Kingdom.

How We Use Information

We use collected information for the following purposes:

To track affiliate conversions and calculate commission payments from casino operators
To conduct website analytics and measure campaign performance
To improve site functionality, content, and user experience
To comply with legal and regulatory obligations
To prevent fraud, abuse, and security threats
To send service-related notices and updates (where consent is provided)

Our legal basis for processing data is primarily our legitimate interest in operating an affiliate marketing business, contractual obligations to casino partners, and compliance with legal requirements. Where marketing communications are sent, we rely on your explicit consent.

Cookie Policy

We use the following types of cookies on our website:

Essential Cookies: Required for site functionality and security
Analytics Cookies: Track user behaviour to measure site performance (Google Analytics)
Affiliate Tracking Cookies: Monitor clicks and conversions for commission calculation
Marketing Cookies: Enable retargeting and promotional content (where consented)

Opting Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect site functionality. For analytics opt-out, visit https://tools.google.com/dlpage/gaoptout.

Third-Party Links

Our website contains affiliate links to Basswin online casino, other gaming operators, and related third-party websites. We are not responsible for the privacy practices, data handling, or content of these external sites. Each operator maintains its own privacy policy, which we recommend you review before providing any personal information.

When you click an affiliate link and visit a third-party site, that operator's privacy terms and cookie policies will apply. We receive commissions from conversions but have no control over their data processing practices.

Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the following rights:

Right of Access: Request a copy of the personal data we hold about you
Right to Rectification: Correct inaccurate or incomplete data
Right to Erasure: Request deletion of your data (subject to legal obligations)
Right to Restrict Processing: Limit how we use your information
Right to Data Portability: Receive your data in a portable format
Right to Object: Object to marketing communications and certain processing activities
Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk

To exercise any of these rights, contact us using the details below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy:

Affiliate Tracking Data: Retained for up to 12 months for commission calculation
Analytics Data: Automatically anonymised after 26 months (Google Analytics default)
Contact Information: Retained while you remain a user; deleted upon request or after 3 years of inactivity
Legal/Compliance Data: Retained for 6 years as required by tax and regulatory obligations

If you request data deletion, we will remove your information where legally permitted, except where retention is required by law.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:

Email: privacy@leicesterpremierdriving.co.uk
Website: leicesterpremierdriving.co.uk

We will respond to all data subject requests within 30 days in accordance with UK GDPR requirements.

This Privacy Policy is effective as of 2026 and may be updated periodically. Any material changes will be posted on this page with an updated "Last Updated" date.